Step one of creating a Stylescape is an ideation session with me and any stakeholders in the project. This session is where we get to discuss your vision for the project and your brand in the future. We will talk about:
- Adjectives that describe your brand and your brand’s future
- Target audience
- Unique qualities of your brand and product
From these discussions, I will create several Stylescapes that visually represent the ideas we talked about. Each Stylescape is made up of images that visually represent the aesthetic future of your brand from photography, to graphics, to packaging design. It also prominently features an image of your target audience personified. All of these elements come together to create a direction for your brand.
The next time we meet, we’ll have a candid conversation about the Stylescapes.
Which miss the mark?
Does the customer image represent your target audience?
- What designs and aesthetics do you gravitate toward?
- Which miss the mark?
- Does the customer image represent your target audience?
Finally I will take the elements that we like and prune those we don’t to create a “final Stylescape” that will be the guiding force for the project moving forward.
District Dog Brewing
District Dog Brewing had an easily defined target customer: dog owners. Owning a pet is fun so we knew that keeping the brand easygoing would appeal to that audience. In addition, Cody wanted to be able to market his product through Instagram which meant that the final design had to be eye-catching. Lastly, people love their pets as much as they love family and care deeply about the nutrition and food they feed them. As such, we wanted District Dog’s brand to be trustworthy in practice and appearance. From these discussions, Cody and I landed on these three adjectives to describe District Dog Brewing:
Vivid, Lighthearted, Authentic
I used these words as the basis for the 3 Stylescapes I created with each derived from different interpretations of those adjectives.
