Inclusivity in Engineering Contest Poster

As I progressed down the gradient-focused path, I was not super satisfied with how the design was panning out. Simultaneously I was doing a lot of research into really colorful and eye-catching designs and came across the WPAP Poster style that heavily influenced where I wanted to try and take the design. The WPAP style felt interesting and inclusive which was exactly what I wanted in an “Inclusivity in Engineering” poster. The style was also geometric which was already a part of Vector’s visual language, so the poster fit right into our brand. The color palette of the poster was also based off the vibrant colors present in WPAP posters.  and started moving toward a more abstract, geometric poster design.

Industrial design has always been a large source of inspiration for me and most of my sketching experience is in the industrial design style where you build an object out of geometric shapes. One of the ideas I originally had was to create a camera graphic using gradients, and one of the things I did to understand the form of the camera was to build the shape of the camera out of ellipses and lines. I found this to be a cool graphic on its own and it made it into the final poster design.

Once the elements of the poster was completed, I created accompanying graphics for our social media pages. This included Facebook and Twitter banners, and an Instagram post; each requiring a specially formatted graphic.